Sat 18 Aug 2007
A Win-Lose Job
Posted by Steven Gardner under Springsteen, Bad Business, Career, Sports
[2] Comments
Thanks to a post on Jim Thomsen’s blog, I was inspired to create a list of cities (which you can see by clicking the “continued” button below) I stayed in because of a job I had for two years not long after college.
American Business Seminars sold books and tapes for hundreds of dollars, mostly to people who were desperate to find their way out of their 9-to-5 lives. The company would send about 20,000 “free” tickets in the mail and if 200 or more showed up it was considered pretty successful in terms of attendance.
Each presentation would last an hour to 90 minutes. The major portion was used to describe how the program; such as making money on real estate notes, bonds or 900 numbers, worked. Then the hook would come. If you ordered these things on the phone, it would cost $495. But because they were there at the seminar, they could get it for $295. Oh wait, how about I give you $100 toward the program. That meant coming to the back table where the speaker would hand us each $100 to go toward any person’s purchase of the program.
It was schlocky as heck. I wanted to believe it was legitimate and probably should have quit long before I did.
It’s a period in my life that is the definition of a mixed blessing. I loved the travel, but wished I’d had another way to make that happen. I was no salesman. I hated being around the sales environment and genuinely felt bad for some of the people who bought from us. A couple of people I felt so bad for that I dissuaded them from buying some of our stuff. One woman told me she had so much to spend and asked for a recommendation. What I recommended required her to return something else. Another woman would cry as she bought every book and tape we had. At the end of the seminar I tried to talk her out of some of the programs she had, but she was resolute that day. I’m sure she spent more than $2,000 that day, most of it borrowed from other people. It wasn’t one of my prouder moments and was one that haunted me for years afterward.